BEAUTIFUL, EFFORTLESS - THE NU. YOU
A COLLECTION TO ENJOY YOURSELF IN
BEAUTIFUL, EFFORTLESS - THE NU. YOU
A COLLECTION TO ENJOY YOURSELF IN
BEAUTIFUL, EFFORTLESS - THE NU. YOU
A COLLECTION TO ENJOY YOURSELF IN
BEAUTIFUL, EFFORTLESS - THE NU. YOU
A COLLECTION TO ENJOY YOURSELF IN
BEAUTIFUL, EFFORTLESS - THE NU. YOU
A COLLECTION TO ENJOY YOURSELF IN
ETHICALLY PRODUCED WOMENSWEAR
On a mission to bring the pleasure back to dressing.
THE PROCESS
We only use all-natural materials, derived from wood and other plant fibers, and buy these materials by the roll, in their raw form.
THE PROCESS
Seasonal color palettes are chosen, then the raw material is color matched and hand-dyed in small batches.
THE PROCESS
Using a modernized version of traditional batik screen-printing, every print goes through a process of transferring the ink, hand-passing the material through a kiln to dry and then line drying.
"It’s hard for me to find quality, classic, simple and chic - you covered it all PLUS versatile. I’m excited to keep adding to my collection." - Holli H.
NEW - LINEN COLLECTION
All-natural, lightweight, breathable woven linen collection, just in time for summer.
"I literally don't leave for a trip without my Claude joggers. They are a travel staple!"
- Claire B.
A DAY IN THE LIFE
So, this is your new norm...you've got this! Keep showing up for yourself and we'll make sure your lounge-chic needs are covered.
"I woke up like this" wear
WAKING UP TOGETHER
FEEL EXTRA CUTE WHILE YOU "ADD TO CART"
RUNNING VIRTUAL ERRANDS
looking good from the keyboard up
WORK FROM HOME
VITAMIN D IS CALLING YOUR NAME
FRONT PORCH HANGS
LET'S MIND-TRAVEL TOGETHER TO PARADISE
STAYCATION
LOOKING GOOD FOR WINE WEDNESDAY
HAPPY HOUR
CAUSE THE MIMOSA'S NOT GOING TO DRINK ITSELF
SUNDAY BRUNCH
WHEN IT'S TIME TO GET A LITTLE MORE COMFY...EVEN THOUGH YOU'VE BEEN COMFY ALL DAY.
CHANGING INTO YOUR NIGHT PJ'S
FEATURED COLLECTION
GIRAFFE
LEO IN GIRAFFE
"My beautiful Giraffe Beaux shirt arrived in the mail today and is gorgeous. I LOVE the design and pattern. Three cheers!" - Cathy L.
The Capri top in birdflower
outfit of the week: relaxed vacay inspired pieces w/ Cecilia from vocabulary boutique. San Diego, CA
"I spoke with the designer of JOLI NU., the top I'm wearing is a printed rayon she designed, a grab-n-go piece that you will wear one million times and feel cool and vacation ready every time."